Where Every Journey Becomes a Treasure.

Discover the true essence of Japan, the Oshinobi way.

We are local travel experts, curating the finest of Japan into authentic itineraries.

Japan is a well-known travel destination, easily explored through the internet and social media. However, its true essence emerges when experienced from a local perspective. From iconic sushi and Mt. Fuji to hidden gems known only to locals, we curate the finest of Japan into authentic itineraries that create lasting memories.

About Us

The word Oshinobi has a history rooted in Japanese tradition. For centuries, it described the practice of high-ranking individuals, including the emperor of Japan, hiding their identities and enjoying the pleasures of freedom, sometimes at local tea houses or bakeries. This practice, known as Oshinobi, is a tradition of experiencing life without limitations.

Oshinobi Travel brings this tradition into the modern era. We offer moments to escape from the everyday bustle and immerse yourself in culinary delights, cultural richness, and scenic landscapes. Traveling with us is not just a trip; it’s a deep dive into the true essence of Japan.

What we do

Oshinobi Travel is a local destination management company that creates authentic and memorable itineraries, blending Japan's iconic landmarks with hidden gems known only to locals.

Our careful attention to detail, deep local knowledge, and wide-reaching network, paired with our strong business acumen, make every journey a treasure for our guests, revealing the true essence of Japan.

Travel Advisors

At Oshinobi Travel, we thrive on lasting partnerships with passionate travel advisors like you. We work closely with you to ensure every journey is perfectly crafted and executed. With exclusive experiences and local expertise, we help you offer your clients truly personalized trips that stand out. Together, we transform each journey into an unforgettable memory.

What Sets Us Apart
We take pride in offering more than just standard travel services—we strive to elevate your business:

  • Personalized Approach: Each inquiry starts with a call to tailor our proposals.
  • Fast Turnaround: Efficient responses to keep you moving forward.
  • Clear Pricing: All quotes in USD, for ease and transparency.
  • Enhanced Proposals: Visually engaging presentations with a video walkthrough, helping you showcase itineraries effectively.
  • Commissions: We pay commissions promptly after the completion of your client's trip. That’s a promise.

New Inquiry
We'd love to help you create the perfect proposal for your client. To start a new inquiry, please download this client brief and share with us.

Partner Portal

‍As a member of our travel advisor hub, you can attend live destination trainings, access dining and travel guides, and learn how to collaborate on crafting personalized itineraries for your clients. This platform equips you with the tools and knowledge to create unforgettable travel experiences.

Meet the team

Hiroshi is a business professional dedicated to delivering the highest quality to customers.

Born and raised in Japan, he graduated from Waseda University and began his banking career at Mizuho Bank, honing his analytical acumen, executive communication skills, and professionalism. He obtained his MBA from UCLA Anderson seeking global exposure. During his MBA, he organized a Japan Trek for over 200 participants with a tailor-made itinerary, which ignited his passion for travel.

Fluent in English and Japanese, Hiroshi enjoys discovering excellent ramen restaurants and exploring scenic countryside by train.

Hiroshi
General Manager

Born and raised in Chiba, Japan, Emi developed an early appreciation for diverse cultures, studying Ibero-American culture at university while exploring the world through travel. Her adventurous spirit has taken her to 15 countries, including a working holiday in Australia, where she was inspired by landscapes, traditions, and meaningful connections. After graduating, she honed her leadership and analytical skills by managing a grocery store while dedicating herself to the traditional Japanese art of tea ceremony—one of her most rewarding experiences.

In her free time, she enjoys city walks, discovering hidden cafés, and finding peace in the quiet beauty of local shrines.

Emi
Travel Operator

Mayuno was born and raised in Tokyo and began her career in customer support at a major travel agency, where she provided exceptional client service. She later worked at a rescue animal shelter, helping nearly 300 dogs and cats find homes, and then joined a company supporting foreign employees as an interpreter and administrative officer. Her time in Australia and New Zealand, working as a pet sitter and in a high-end Japanese restaurant, helped refine her hospitality skills and deepen her appreciation for diversity. She is passionate about connecting people, cultures, and stories through thoughtful communication.

Outside of work, she enjoys cooking, caring for plants, and spending time outdoors with her Chihuahua, Lee.

Mayuno
Travel Consultant

Joachim is an adaptable professional with a passion for international business, travel, and languages. Born and raised in Sweden, he studied economics and linguistics at Lund University, with an exchange in economics at Peking University. He has experience in hospitality, administration, and data management. He has diverse experience across hospitality, administration, and data management. Starting his career in the hotel industry in Niseko, Hokkaido, Joachim developed strong customer service skills and gained a deep understanding of hospitality.

Fluent in English, Japanese, and Swedish, Joachim enjoys discovering new cultures and exploring Japan’s countryside and cuisine.

Joachim
Travel Consultant

Born and raised in Saxony, Germany, Peter developed a deep fascination with East Asia from a young age. After completing his studies at a business school for tourism, he began his travel industry career in 2009 and has since dedicated himself to sharing the beauty of Japan with visitors from around the world. Having guided travel groups across Japan for over three years, he’s gained a strong appreciation for the country’s landscapes, traditions, and warm hospitality. His passion for Japan’s culture and history continues to inspire both his work and personal life.

Now living in Saitama, just north of Tokyo, he spends his free time exploring Japan’s mountains and countryside—through hiking, cycling, or active adventures that reveal new sides of the country he calls home.

Peter
Travel Consultant

Ellen’s diverse background and international experience make her a natural fit as a travel consultant. Born to Ghanaian and Japanese heritage, she grew up in Ghana before pursuing her studies in Malaysia and Japan. Having lived across different cultures, Ellen has developed a deep appreciation for the connections travel can create. Now living in Japan, she channels her passion into designing meaningful itineraries for clients, helping them craft journeys that are as memorable as her own.

Ellen
Travel Consultant

Born in the Philippines and raised in Saitama, Japan, Mako developed a passion for connecting with people from different backgrounds, embracing both Filipino warmth and Japanese hospitality. She began her career as a cabin crew member for a Japanese airline, refining her communication and service skills. She later worked at a tourist information center in Tokyo, guiding visitors through Ueno and sharing hidden cultural gems, and also joined the Cultural Representative Program at Walt Disney World, introducing Japanese traditions to international guests.

In her free time, she enjoys exploring bookstores, going to concerts, and gardening.

Mako
Travel Operator

Born and raised in Tokyo, Takae developed an early curiosity about the world while studying at an internationally minded high school, where she discovered a love for languages and global perspectives. After spending a year in Australia immersing herself in local culture, her passion for travel and connecting with people deepened. When the pandemic paused her career, she realized how much she valued the travel industry and returned with renewed enthusiasm.

In her free time, she enjoys reading in cafés and exploring new whisky bars and distilleries.

Takae
Travel Operator

From our travellers

Hiroshi was wonderful to work with, customizing the trip to our specific budget and desired activities, coupled with his recommendations of things to do/see. The trip itself was outstanding. All the events he planned for us were excellent. We had a wonderful time. His work and planning made the trip much less stressful. I highly recommend using Hiroshi if you are interested in traveling in Japan.

David

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